SuperApp brand guide
A system for expressing SuperApp with the same clarity, confidence and humanity as the product itself.
The logo idea
Conversation.
Code.
Humanity.
The speech bubble holds the shared space. Brackets signal intelligence and making. The smile keeps the experience unmistakably human.
Brand identity
The identity should feel inevitable.
Simple enough to disappear. Distinct enough to be remembered. Warm enough to invite participation. Everything below is approved artwork — place it, size it, and leave the rest alone.
Primary lockups
Lead with the whole name. The color lockup is the preferred one; the others exist for grounds and printing conditions it cannot survive.
Give the idea room to breathe.
Use the height of the smile as the minimum clear space around the symbol and the lockup.
24px symbol
120px lockup
Apply the same x to every edge of the full lockup.
The symbol
The approved treatments for avatars, favicons, launchers and other compact surfaces — never as a substitute for the full name on first touch.
The pack also carries the production variants these are cut from: a circular badge for surfaces that crop to a disc, padded artwork for circular avatars, and the Android splash mark. Take them as they are rather than insetting or cropping one of these by hand.
Color system
Violet is the signal.
Restraint is the system.
#8463CE
Identity · intelligence · connection · action
#0D0B12
Authority · contrast · focus
#FBFAFD
#EEE9F8
Utility accents: success · attention
Neutrals carry the story. Violet reveals the point.
Typography
Two voices. One unmistakable system.
AaBbCc
DdEeFf
GgHhIi
JjKkLl
One context.
MmNnOo
PpQqRr
SsTtUu
VvWwXx
Every possibility.
YyZz01
234567
89?!@
&()[]
Clear enough to disappear.
Warm enough to invite.
AaBbCc
DdEeFf
012345
6789:;<>
Context preserved
Speak clearly.
Finish decisively.
One human voice. One system voice.
Manrope carries the idea with warmth and confidence. IBM Plex Mono identifies states, sources and exact system truth. Both are open source under the SIL Open Font License.
One context.
Every possibility.
People, every major AI model and finished work stay together inside one shared, durable context.
Context preserved · Revision approved
Motion
Motion should explain continuity.
Fade, then focus.
New context enters gently and resolves with confidence.
Reveal the path.
Use travel and connection to show that nothing was lost.
Assemble the outcome.
Complex work settles into one finished object.
Applied identity
The smallest object carries the whole system.
One face establishes the name. The other carries the promise. Both protect enough space for confidence.
Uncoated stock · minimal ink
Ideas stay in context.
superapp.chat
superapp.chat
Every possibility
superapp.chat
Closed covers establish recognition. Open pages carry the thought — quietly, clearly and with room to continue.
Notebook · diary · journal · pocket book
Brand governance
Protect the idea,
not the ornament.
The artwork is finished. Recognition is protected by restraint, not by variation.
Always
- Use the approved artwork, and the full name on first touch.
- Keep x of clear space on every edge.
- Place white artwork only on approved dark or violet fields.
- Use violet as a signal, not as wallpaper.
Never
- Stretch the mark or alter its proportions.
- Redraw, recolor or replace the symbol.
- Rotate or tilt it.
- Add glows, shadows or other effects.
- Place it on a visually noisy field.
- Box it in with extra shapes.
Co-branding, partner lockups, logo animation, and any claim about security, compliance, benchmarks or competitors need approval first — write to press@superapp.chat.
One context.
Every possibility.
The brand is the product promise made visible — work that remembers, intelligence that stays open, and people creating together.